Last week, to prove a point to a client, I called my neighbor from my office. I said, “Allen, remember that great tournament we played in at the Robert Trent Jones Golf Club in Manassas, Virginia? Tell my client about it.”"OK,” he said. “It’s hard to know where to start since everything was so fantastic. The food was great, the entertainment was great!”"Stop!” I yelled.” Tell him about the entertainment.”"You remember,” he said.” That magician at the event… he was unbelievable! The best I have ever seen!”He went on to describe some of his tricks in detail for another two or three minutes. Finally, I prompted him to talk about the course. “Best course I have ever played,” he said, casually.Perhaps the most profound breakthrough I made in the karate business was the discovery that, unlike any of my competitors, I was not in the Karate business. Nor was I in the self-defense business, health club business or the more generic, service business. I was in the personal development business helping people “Maximize their potential physically and mentally.” That meant that our ads were different, our look and feel was different, and of course, our curriculum was difference. While 21 other schools in the city of Irvine, California, battled it out for the karate business, I was the only school competing for the personal development business by using karate as the delivery method!Too many people in the golf industry have lost sight of the business they are actually in which for most clubs is the entertainment business. That’s right; the entertainment business NOT the service business and not the people business and not the golf business. Golf is the vehicle by which you entertain your members or guests. Having a good course, good conditions and a great staff are entry level in this game.So how are you doing in the entertainment game?How do you entertain your customers in the golf shop? Do you have a putting carpet set up for guests to try out a new putter right at the counter? How do you entertain them in the restaurant? Is there a theme like the one Haggin Oaks in Sacramento, California, uses where it has historical pictures and stories of the club under glass at each table to entertain you while you wait for your food?In the bar? Do you have the latest in plasma screen TV’s with picture in picture technology so your sports addicts can watch Tiger Woods and the Yankees at the same time? Is Marshall “Mars” Manning coming out of the speakers of the stereo?How do you entertain them on the course? Do you have attractive cart girls or an unusually friendly ranger who provide guests who lose a ball with another one? On the range? One range I know has an abandoned van in the middle of the range at about 180 yards. It looks like hell, but 40 people are aiming at it and the occasional squeal of delight and loud bang confirm its entertainment value. In the restrooms? In the restroom – sure why not? It could be as simple as pinning the Sports pages from today’s newspaper to the wall of the men’s room or a more sophisticated approach. At the Bomber Squadron Restaurant in West Palm Beach, Florida, visitors to the latrine there are entertained with piped-in speeches by Winston Churchill. It could be as simple as just having an unusually great restroom with a running waterscape on the wall or unusual faucets. It all counts.How do you entertain your guests on their drive home? The Great Golf Stories for Your Drive Home audio CD has been a huge hit and is a great way to entertain guests long after they have left the property.If you are to be successful, your club must not only be more entertaining than any club in its market segment, but it must also be more satisfying than the bowling alley down the street. It must be more entertaining than the baseball game on ESPN, the Strawberry Festival, Chili Cook-off or whatever 101 other events are listed in your local papers activities section this week!
Compare Life Insurance Plans to Get the Best Coverage For Yourself
The picture of loan and insurance market seems to be very puzzling for most of the people even in this competitive age. In spite of this fact, developments in both the domains are taking place at regular intervals. In the fast and steady lifestyle of today, it would not be a decision of a fool to hold a life insurance policy.Our life usually gets patched with various colours and its quite impossible for everybody to expect nothing and live frugally on surprises. Though, it is quite evident that surprises may be in the form of certain accidents or sudden financial crisis. Moreover, such surprises are not welcomed by us. In order to make yourself secure and want to live a healthy and wealthy life then getting insured would not be a bad decision.Now, if you are thinking of getting yourself insured then first and foremost you should do life insurance comparison. This would positively help you to get the best policy and that too at very affordable rates. Viewing the popularity of the insurance policies among the masses, one can find numerous insurance policies available in the market. Moreover, these policies are offered to you at very considerable rates. Depending on your requirement and income, you should select a suitable insurance policy.For this, you should gather sufficient information regarding the various types of insurance policies available in the market in the present times. In this context, it needs to be mentioned that in these policies, not only your money or your life gets secured but also the life of your spouse and children gets secured. Moreover, various top notch companies such as LIC, Aviva Life Insurance Company, ICICI Prudential, MetLife India and TATA AIG offer various types of insurance policies to their valued customers.As multiple options are open to you, it becomes even more important for you to do a life insurance comparison. While comparing, your mind should be very clear regarding which type of policy you actually want. At this point of time, you would come various types of insurance policies such as term life insurance, short/long term insurance, joint term, permanent life insurance, universal life insurance and whole life insurance etc. As such, first make up your mind and then jump into any profitable conclusion.All these policies differ from one another in some aspects. For instance, the short/long term insurance basically insures you for a certain period of time. However, you can renew the short term policies for several years and at the same time, also pay the same premium rates. The USP of these type of policies is that one can even convert his/her policy into a permanent insurance policy. The long term insurance policies are popularly known as cash value life insurance. These policies offer death benefits and at the same time, they even accumulate cash value. Now in the case of the permanent life insurance policies, there is a twist in the tale. This policy actually comes with a cash value. In this type of policy, the premium rate remains fixed and offers the concerned person death protection as long as he/she lives.As such, you might find it a Herculean task to select a suitable life insurance policy after doing a life insurance comparison. However, one should try to act smart and invest wisely because no one knows what would happen tomorrow. It is always a safe option to invest money wisely so that you can get in return a handsome amount. Due to these justifications these policies have started gaining momentum among the masses. You can even seek the support of the World Wide Web to get a better insight regarding the best insurance plans in India. By logging on to the concerned websites, you can get a perfect picture of the insurance market and even find the pros and cons of various insurance policies.However, it must be borne in mind that while comparing the different policies, you must make a comparison of the monthly premium rates that you are obliged to pay. Moreover, apart from all this, if you have a reliable insurance agent to guide you then half of your work is done. As such, just chalk out your tensions, get yourself insured and enjoy a secured, prosperous life.
Understanding Virtual Education
E-learning or virtual education is the term most commonly used to refer to the employment of modern electronic technology for teaching and learning. Utilised first for the distance learning programmes; since then it has been used extensively for the use of interactive, virtual education.Education technology pioneer, Bernard Luskin, sponsored that the “e” of e-learning should be interpreted to mean “exciting, enthusiastic, energetic, extended, emotional, excellent, and educational” in addition to “electronic”. Another expert Parks proposed that the “e” should refer to “everything, engaging, everyone and easy”.Some relevant terms and methods associated with eLearning are listed below-1. Computer Assisted Instruction (CAI)2. Computer Based Training (CBT)3. Computer Managed Instruction (CMI)4. Course Management System (CMS)5. Integrated Learning Systems (ILS)6. Interactive Multimedia Instruction (IMI)7. Learning Management System (LMS)8. Massive open online course (MOOC)9. On Demand Training (ODT)10. Technology Based Learning (TBL)11. Technology Enhanced Learning (TEL)12. Web Based Training (WBT)13. Media PsychologyThe recent milestone in the narration was the release of Teletaleem- a live classroom service by Comcept Pvt. Ltd.Nowadays, the concept of web based learning has gained popularity all over the globe due to the flexibility it offers. For people with limited financial means, it has come as a huge blessing. It gives them the opportunity to acquire higher education and complete their degrees or diplomas at much lower rates than compared to joining regular colleges. People can now enroll for professional and vocational courses like online management course with the help of certifies eLearning service providers.Another class of people who can take advantage of these courses is the working class people and organizations. With restricted time frames due to their jobs, virtual education seems like a convenient prospect to such people. They can adjust their classes suitably and attain symmetry in their work-course scenario.Organizations today encourage their employees and managers to take part in various leadership and management courses for increased efficiency and productivity. These courses are aimed for in-depth knowledge in various fields of management like operations, marketing, human resources, finance, sales, etc.Bespoke classes, self assessment quizzes, audio/video lectures and easy communication and collaboration with the professors are some of the attractions that lure students towards this alternative. While some people still prefer traditional classes over web seminars; there is no denying that eLearning has succeeded in making higher education available to the general public’ irrespective of their age and occupation.