Market Your Photography Business

Setting up your own photography business it easy, you don’t need office space in can be done from your own home. However this is not the easiest type of business to market, especially if you are new to the business. Quite often to market this type of business you need specialist contacts, and your newness to the business precludes you from having these contacts, unless of course your surname is Eastman.Don’t underestimate the power of marketing, because it is the tool that can make or break your business. Marketing is the commercial aspect of transferring goods from one owner to another. Without this tool you are lost, but don’t despair, there are effective avenues you can explore to market your business successfully.First of all you need to decide what form of business you are going to set up, there are only two basic types – Assignment photography and Stock photography.Assignment photography covers jobs that you have been hired to photograph. In other words you have a specific target to photograph. An example of this type of photography is to cover Mr X’s wedding. This type of the photography is the bread and butter of photographers, however it is unlikely to win you the Pulitzer Prize for photography.The photographs will have a limited appeal, in the case of Mr X’s wedding; no matter how technically perfect those photographs are, they are going to have a limited appeal. They are simply not marketable outside the field of the family of Mr X.Stock photography, is exactly what the name suggest, you have a stock of photographs and you have to market them. You have taken the photographs without having a buyer. This type of photography is much more speculative, and you may waste a lot of resources. You may have to invest a great deal of time and or film, depending on whether you are using an SLR camera, or a Digital Camera. Non-professionals think these photographs occur when you are in the right place at the right time. In reality though, being in the correct place has an element of advantage, who can forget the child on fire from Napalm running out of a village in the Vietnam war; often they are a particular photograph taken out of a series of hundreds. Whilst these photographs are often more exciting to take, they can be boring as well, and you may never quite get that photograph that “Says it All”.There are effective ways to market these stock photographs, which is wonderful for the beginner because you do not bear the cost of the marketing. There are several stock picture libraries on line. You submit your photographs to these libraries, and they then sell the rights for others to reproduce them. The price structure on this type of photography depends on its content and also where it is sold. It may go on the front page of an encyclopaedia with a print run of half a million, and it may go on someone’s private web site. There will be a different rate for the type of photograph and its market. When your photograph is sold the library will deduct a percentage of your commission for marketing and of course profit.Most photographers when they start will combine these types of business to varying degrees. There are several ways that you can boost your marketing profile without actually spending any money. Join a local photography society is one way, another is to go to your local town hall and see if your local chamber of commerce has a group of professional photographers. Another more involved way to market your business and bring it into a higher profile with the local community is to offer to teach photography free of charge. Yes I know the chances are that you are working from home, but why not offer to do it in a local school.The debate is still raging about SLR cameras versus digital, and it looks like it will for some time to come.It is still fair to say that most photographers want great imaging, in a compact affordable package. Improved design techniques for the digital camera are now delivering a viable alternative to 35mm film, but one of the drawbacks to marketing this type of film, was the time consumed producing digital photographs at home. Home development often does not give a professional finish. There are now photo development agencies online which will give you great images. You upload the photographs on to your chosen site and they will print them and forward them on to you. This way you can ensure crystal clear prints to your instructions. Kodak gallery allows you to share your prints online afterwards by allowing you storage space, which means that you don’t even have to scan your pictures. Don’t forget to check out our other articles for great hints and tips for every step of your business development. Make your business work for you!Whilst marketing is a very important aspect of the business, it does not compensate for lack of quality. Sharp clear prints sell, and others don’t. Make sure that you invest in good quality basics, such as a tripod. It is not necessary to invest in products you will use once a year, if you need them then hire them, especially when you are just starting. Even if you use digital, it is still a fact that the lens is more important than the camera. Make sure the equipment you buy is going to work for you. Extra time spent asking questions before you buy will pay dividends later, in terms of money saved. Everyone wastes money at some time or other, but being forethought and researching can reduce that substantially.

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Golf Business – Entertain Or Die!

Last week, to prove a point to a client, I called my neighbor from my office. I said, “Allen, remember that great tournament we played in at the Robert Trent Jones Golf Club in Manassas, Virginia? Tell my client about it.”"OK,” he said. “It’s hard to know where to start since everything was so fantastic. The food was great, the entertainment was great!”"Stop!” I yelled.” Tell him about the entertainment.”"You remember,” he said.” That magician at the event… he was unbelievable! The best I have ever seen!”He went on to describe some of his tricks in detail for another two or three minutes. Finally, I prompted him to talk about the course. “Best course I have ever played,” he said, casually.Perhaps the most profound breakthrough I made in the karate business was the discovery that, unlike any of my competitors, I was not in the Karate business. Nor was I in the self-defense business, health club business or the more generic, service business. I was in the personal development business helping people “Maximize their potential physically and mentally.” That meant that our ads were different, our look and feel was different, and of course, our curriculum was difference. While 21 other schools in the city of Irvine, California, battled it out for the karate business, I was the only school competing for the personal development business by using karate as the delivery method!Too many people in the golf industry have lost sight of the business they are actually in which for most clubs is the entertainment business. That’s right; the entertainment business NOT the service business and not the people business and not the golf business. Golf is the vehicle by which you entertain your members or guests. Having a good course, good conditions and a great staff are entry level in this game.So how are you doing in the entertainment game?How do you entertain your customers in the golf shop? Do you have a putting carpet set up for guests to try out a new putter right at the counter? How do you entertain them in the restaurant? Is there a theme like the one Haggin Oaks in Sacramento, California, uses where it has historical pictures and stories of the club under glass at each table to entertain you while you wait for your food?In the bar? Do you have the latest in plasma screen TV’s with picture in picture technology so your sports addicts can watch Tiger Woods and the Yankees at the same time? Is Marshall “Mars” Manning coming out of the speakers of the stereo?How do you entertain them on the course? Do you have attractive cart girls or an unusually friendly ranger who provide guests who lose a ball with another one? On the range? One range I know has an abandoned van in the middle of the range at about 180 yards. It looks like hell, but 40 people are aiming at it and the occasional squeal of delight and loud bang confirm its entertainment value. In the restrooms? In the restroom – sure why not? It could be as simple as pinning the Sports pages from today’s newspaper to the wall of the men’s room or a more sophisticated approach. At the Bomber Squadron Restaurant in West Palm Beach, Florida, visitors to the latrine there are entertained with piped-in speeches by Winston Churchill. It could be as simple as just having an unusually great restroom with a running waterscape on the wall or unusual faucets. It all counts.How do you entertain your guests on their drive home? The Great Golf Stories for Your Drive Home audio CD has been a huge hit and is a great way to entertain guests long after they have left the property.If you are to be successful, your club must not only be more entertaining than any club in its market segment, but it must also be more satisfying than the bowling alley down the street. It must be more entertaining than the baseball game on ESPN, the Strawberry Festival, Chili Cook-off or whatever 101 other events are listed in your local papers activities section this week!

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Compare Life Insurance Plans to Get the Best Coverage For Yourself

The picture of loan and insurance market seems to be very puzzling for most of the people even in this competitive age. In spite of this fact, developments in both the domains are taking place at regular intervals. In the fast and steady lifestyle of today, it would not be a decision of a fool to hold a life insurance policy.Our life usually gets patched with various colours and its quite impossible for everybody to expect nothing and live frugally on surprises. Though, it is quite evident that surprises may be in the form of certain accidents or sudden financial crisis. Moreover, such surprises are not welcomed by us. In order to make yourself secure and want to live a healthy and wealthy life then getting insured would not be a bad decision.Now, if you are thinking of getting yourself insured then first and foremost you should do life insurance comparison. This would positively help you to get the best policy and that too at very affordable rates. Viewing the popularity of the insurance policies among the masses, one can find numerous insurance policies available in the market. Moreover, these policies are offered to you at very considerable rates. Depending on your requirement and income, you should select a suitable insurance policy.For this, you should gather sufficient information regarding the various types of insurance policies available in the market in the present times. In this context, it needs to be mentioned that in these policies, not only your money or your life gets secured but also the life of your spouse and children gets secured. Moreover, various top notch companies such as LIC, Aviva Life Insurance Company, ICICI Prudential, MetLife India and TATA AIG offer various types of insurance policies to their valued customers.As multiple options are open to you, it becomes even more important for you to do a life insurance comparison. While comparing, your mind should be very clear regarding which type of policy you actually want. At this point of time, you would come various types of insurance policies such as term life insurance, short/long term insurance, joint term, permanent life insurance, universal life insurance and whole life insurance etc. As such, first make up your mind and then jump into any profitable conclusion.All these policies differ from one another in some aspects. For instance, the short/long term insurance basically insures you for a certain period of time. However, you can renew the short term policies for several years and at the same time, also pay the same premium rates. The USP of these type of policies is that one can even convert his/her policy into a permanent insurance policy. The long term insurance policies are popularly known as cash value life insurance. These policies offer death benefits and at the same time, they even accumulate cash value. Now in the case of the permanent life insurance policies, there is a twist in the tale. This policy actually comes with a cash value. In this type of policy, the premium rate remains fixed and offers the concerned person death protection as long as he/she lives.As such, you might find it a Herculean task to select a suitable life insurance policy after doing a life insurance comparison. However, one should try to act smart and invest wisely because no one knows what would happen tomorrow. It is always a safe option to invest money wisely so that you can get in return a handsome amount. Due to these justifications these policies have started gaining momentum among the masses. You can even seek the support of the World Wide Web to get a better insight regarding the best insurance plans in India. By logging on to the concerned websites, you can get a perfect picture of the insurance market and even find the pros and cons of various insurance policies.However, it must be borne in mind that while comparing the different policies, you must make a comparison of the monthly premium rates that you are obliged to pay. Moreover, apart from all this, if you have a reliable insurance agent to guide you then half of your work is done. As such, just chalk out your tensions, get yourself insured and enjoy a secured, prosperous life.

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